Hello,
We are Havas Lemz.
And we would like to help you win a Nobel Prize.
Care to join us?

The power
of imagination

THE POWER OF IMAGINATION – CLINICLOWNS

After 25 years, the CliniClowns are well known for bringing happiness to kids who are hospitalized. But CliniClowns have an effect that goes beyond simple joy. We helped the CliniClowns to strengthen their position as healthcare professionals by focusing on the alleviating power of imagination.

How can we shift the perception of the CliniClowns?
Growing a better
world together

GROWING A BETTER WORLD TOGETHER – RABOBANK

Growing a better world together. Not just a new campaign, but a meaningful creative business idea for a brave bank. Rabobank is taking a stand to secure a sustainable food future. By introducing Kickstart Food, a programme to help kickstart and upscale food innovations developed by clients and partners around the world, Rabobank is taking on the biggest food issues on 6 continents. From increasing food production and lowering ecological impact (Kickstart Earth), to diminishing food waste (Kickstart Waste) and from creating a stable and efficient food market (Kickstart Stability) to providing enough healthy food for everyone (Kickstart Nutrition).

How to reposition Rabobank as a courageous bank that takes a stand on big societal issues?
Stop 'earth screwing',
start taking action

‘EARTH SCREWING’ – GREENCHOICE

Greenchoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which has lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what Greenchoice is about.
We built upon the brands unique ‘rebellious’ heritage and positioned Greenchoice as an energy supplier that actually takes action to make the transition happen. In the first campaign we ask consumers to stop ‘earth screwing’, which means less talk and more action when it comes to saving the planet.

How to make Greenchoice more distinctive and create more impact?
Easier said
than done

SHIT – METAMUCIL

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. That’s easy to understand, because people just don’t like to talk about it. Consequently, Metamucil leads a quiet life in the shelves of the drugstores. With a straightforward, dead-simple campaign we just skip the embarrassment and link the brand to the core of the matter. And have a laugh in between.

How to raise awareness for Metamucil?
Hitting the
sweet spot

SUGAR REHAB CLINIC – DIABETES FOUNDATION NETHERLANDS

The Netherlands is unconsciously addicted to sugar, creating a tsunami of new type 2 diabetes cases: 1100 new patients per week (NL). To stop this growing public health crisis, Havas Lemz and the Dutch Diabetes Foundation created the world’s first Sugar Rehab Clinic. It generated awareness among consumers, manufacturers and the government.

How do we shake up the sugar discussion?
A Celebration
of Craftsmanship

FOR THE EXPERT – PEUGEOT

How do we get the new Peugeot Expert in the minds of experts like plumbers, carpenters, tilers, welders, gardeners, plasterers and so on? By celebrating their craftsmanship. Peugeot Expert chooses side with the experts and together we created impactful billboards as proof of their and Peugeot’s expertise.

How to introduce the Peugeot Expert to the experts?
See the air
you breathe

HEALTHY AIR – DUTCH LUNG FOUNDATION

You don’t see it, but the air you breathe every day is unclean. In many parts of The Netherlands the air is more unhealthy than you think. Each year, over 5,000 Dutch people die as a direct result of this pollution. It is a big problem but because air pollution is mostly invisible, people are not really aware of the danger. That is why Havas Lemz came up with an easy way to make the invisible visible: an air quality check on your mobile phone.

How can we make people aware of air pollution in the Netherlands?
Attention makes
everything
more beautiful

ATTENTION MAKES EVERYTHING MORE BEAUTIFUL – IKEA

IKEA is a popular brand in The Netherlands, and it inspires a lot of customers to keep coming back. But there’s also a group of people who think that the quality of their products is not high enough, and that variety of styles is limited. IKEA has so much more value to offer than some people realize. A repositioning campaign tells the real stories behind the products, and shows how much effort and attention IKEA puts into creating a better everyday life at home.

How to improve the perception of IKEA?
Don't give kids
a choice

TOY OR TOXIC – VEILIGHEIDNL

Every year in the Netherlands, 7,500 accidents happen with household chemicals. In most cases the victims are young kids. To make parents aware of how drawn kids are to playing with household chemicals, VeiligheidNL and The National Food Products Authority conducted a special experiment with neuroscientists.

How can we stop accidents from happening with household chemicals?
Creativity can
change the world

SWEETIE – TERRE DES HOMMES NETHERLANDS

As a new form of online child abuse spread around the world, governments seemed not to know how to stop it. So we helped the international children’s aid organization Terre des Hommes develop a creative solution that police everywhere could adopt to end this terrible phenomenon. And the results were astonishing.

How can we stop Webcam Child Sex Tourism?