Light has more impact than you think. The right light at the right time and in the right place can have a huge impact on a person or a place; It can stimulate self-confidence, fuel the fire in a relationship or instantly change your living room from “work hard” to “play hard”. With the introduction of IKEA smart LED we show the potential that light holds to improve the quality of your life at home. At the same time, we debunk the preconceptions people have when it comes to LED light.
Because when you realise what smart LED can do, you will wonder: which effect can I create?