ADVERTISING CAN MAKE THE WORLD
A BETTER PLACE AND WE ARE DEDICATED
TO MAKING THAT HAPPEN EVERY DAY.

The Netherlands is unconsciously addicted to sugar, creating a tsunami of new type 2 diabetes cases: 1100 new patients per week (NL). To stop this growing public health crisis, Havas Lemz and the Dutch Diabetes Foundation created the world’s first Sugar Rehab Clinic. It generated awareness among consumers, manufacturers and the government.

The worldwide decline of HIV infections is stalling. AIDS is now killing over 3,000 people each day. But most people think medical advances and prevention programs are working to end HIV. Unfortunately, inequality, poverty and politics are the real threats and they are helping the virus spread. HIV could still win. We need a wake up call to shake people up.

The Pension Fund for Care and Welfare, PFZW takes care of the pensions of professionals in care and welfare in The Netherlands. By investing in companies that contribute to a better world. This campaign supports care and welfare professionals and makes them aware of their collective power.

The Dutch Lottery (‘Nederlandse Loterij’) is a new corporate brand that unites seven lotteries. Following their corporate mission to contribute to a happier and healthier society, Dutch Lottery earmarks a large part of their profits for charities related to sports and exercise. So, in our introduction campaign we wanted to show that from now on lottery players won’t be the only ones winning.

To demonstrate that CliniClowns achieve far more than laughter, Lemz repositioned the brand with a new campaign and pay-off: “No childish effect”. With ‘The Great CliniClowns Listen-Along Operation’ The Netherlands can for the first time, really hear and feel the profound effect of the clowns’ visits.

Every year in the Netherlands, 7,500 accidents happen with household chemicals. In most cases the victims are young kids. To make parents aware of how drawn kids are to playing with household chemicals, VeiligheidNL and The National Food Products Authority conducted a special experiment with neuroscientists.

IKEA is a popular brand in The Netherlands, and it inspires a lot of customers to keep coming back. But there’s also a group of people who think that the quality of their products is not high enough, and that variety of styles is limited. IKEA has so much more value to offer than some people realize. A repositioning campaign tells the real stories behind the products, and shows how much effort and attention IKEA puts into creating a better everyday life at home.

As a new form of online child abuse spread around the world, governments seemed not to know how to stop it. So we helped the international children’s aid organization Terre des Hommes develop a creative solution that police everywhere could adopt to end this terrible phenomenon. And the results were astonishing.

Every year more than 700,000 Dutch people get food poisoning from dangerous invisible bacteria commonly found in their own kitchens. We created a campaign to activate the public’s latent knowledge about food hygiene. Our primary target audience was the home cook. Our secondary target audience was everyone else.

Health insurer CZ does everything for better care. Where most health insurance companies just focus on insuring medical care, CZ also offers practical assistance. Because CZ believes health insurance is about more than just picking up the bill. So when other health insurers start battling for new customers for the new year, CZ choose not to join this arms race. CZ doesn’t make exaggerated promises about their services in a TV commercial. Instead, they proof the benefits they offer in a series of mini documentaries.