IKEA - Everyday Different, the 365 Campaign
- IKEA NETHERLANDSEVERYDAY DIFFERENT, THE 365 CAMPAIGN
- To show the versatility of IKEA, we sent out a new television commercialevery day. That's 365 commercials a year. This is made possible by smart mediaplanning, advanced production techniques and a lightning fast creative process.This way, we prove that every day is truly different at IKEA.Make sure to check the casemovie and some of the tv-commercials below.
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Description
A new commercial every day to show that Ikea is Every day different. A streamlined crew...
Fields
Cinematography, Marketing
Date
2011
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IKEA BEDROOM - Room for yourself
The latest IKEA campaign celebrates the bedroom – the most personal room in the home. This space, full of potential for expression and enjoyment, often lacks the personality it deserves. In fact, research has shown that only half of us are actually satisfied with the comfort, style and amount of rest we get from our beds and bedding. That is not a positive figure, considering we spend about a third of our lives in bed. The new campaign highlights this great area of potential, inspiring people to go ahead and make room for more personality.
2013
Advertising, Copywriting, Film
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VEILIGHEID.NL - The Label Lottery
In het geheim hebben we de afgelopen weken etiketten vervangen van huishoudchemicaliën zoals bleek, gootsteenontstopper enz. Dit deden we in heel Nederland. We wilden aantonen dat etiketten van deze gevaarlijke stoffen niet gelezen worden. En dat is helaas gelukt. Niemand las het etiket en miste daardoor de door ons toegevoegde regel waarop staat dat je 1000 euro gewonnen hebt. Met de Etiketten Loterij roepen we heel Nederland op om alsnog in hetgootsteenkastje te duiken, de etiketten goed te lezen en natuurlijk de winnende regel te vinden. Mocht je geen winnend etiket hebben gevonden, dan heb je in ieder geval minder kans op een ongeluk.
2012
Advertising
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IKSTART powered by IKEA business
For IKEA Business we developed an idea that helps starting businesses to become smarter in 100 days. sharing the knowledge IKEA is build on together with the experiences of successful entrepreneurs.
2012
Copywriting, Creative Direction, Web Design
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ANWB - You see us everywhere
If you pay attention, it may seem like the ANWB Road Service is everywhere you look. And that's not a surprise. With 900 Road Service guards constantly driving around, you're could literally see them at every turn, solving problems on the spot and going the extra mile when duty calls.
2012
Advertising, Creative Direction, Film
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KLM - Live Reply the Spirit of Social Media
We developed a concept to promote the fact that KLM personally responds to all...
2011
Marketing, Video Blogging
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IKEA - Better Everyday Life at Home
IKEA wants a better everyday life at home for everyone. A home, where our products...
2011
Cinematography, Directing, Music
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C&V - Task Force Investiga-tion Firework Bomb-Makers
Een zeer actieve dienst die de pakperceptie verhoogt, maar de bommenmakers vooral hun...
2012 Advertising -
Médecins Sans Frontières - Donate Your Profile
To show you are someone who cares about emergency help you can donate your...
2011
Advertising, Branding, Creative Direction
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C&V - Children See Things Differently
Make parents aware of the fact that their children see things differently. We created...
2011
Copywriting, Design, Digital Imaging
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Yarden - Remembrance minute
On December the 30th, all major and regional television networks in the Netherlands turned silent for one minute for ‘De Herinneringsminuut’. ‘De Herinneringsminuut’ was created to introduce a shared moment to remember beloved relatives and friends who passed away this year. 3.1 million people saw the moment on television and 2.1 million people actively participated. The initiative was evaluated with an average score of an 8.0. The initiative was initiated by Yarden, a funeral care company. The idea is developed in close cooperation with Endemol.
2011
Marketing, Web Design, Advertising
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ikgebruik.nl - How Social are Social Media for Monica
An experiment for ikgebruik.nl to see whether addicts can kick the habit with the support...
2011
Directing, Marketing, Philanthropy
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Coca Cola - Sing along
We helped Coca Cola raise money for 3FM Serious Request. More than 25.000 people sang along with Dennis' new Chrismass single using their mobile phone as their microphone.
2011
Art Direction, Marketing, Advertising