VEILIGHEID.NL - The Label Lottery
  • FOUNDATION FOR CONSUMER & SAFETY
    LABEL LOTTERY
  • Do you read the labels on your household chemicals? Probably not. In fact, most of us don't, which is how 6,000 people end up in the hospital each year with painful injuries. So we came up with a sneaky plan to change this.

    We went to the store, bought a large stock of household chemicals, and changed the labels by adding an extra closing sentence: "Congratulations! By reading this label, you just won EUR 1,000!" Without being seen, we placed the products back on the shelves. Then we waited for four whole weeks, and not a single winner called in – just as we'd expected. It was time to launch the “Label Lottery" campaign.

    The Label Lottery activated Dutch people to dive into their kitchen cabinets and look for the winning line. Those who didn’t find a winning label at least read the safety information, significantly decreasing their chances of future injury. Thanks to the campaign, 1 in 4 Dutch people now carefully follow the safety instructions on their household chemicals. And that makes everyone a winner in the Label Lottery.
Description
In het geheim hebben we de afgelopen weken etiketten vervangen van huishoudchemicaliën zoals bleek, gootsteenontstopper enz. Dit deden we in heel Nederland. We wilden aantonen dat etiketten van deze gevaarlijke stoffen niet gelezen worden. En dat is helaas gelukt. Niemand las het etiket en miste daardoor de door ons toegevoegde regel waarop staat dat je 1000 euro gewonnen hebt. Met de Etiketten Loterij roepen we heel Nederland op om alsnog in hetgootsteenkastje te duiken, de etiketten goed te lezen en natuurlijk de winnende regel te vinden. Mocht je geen winnend etiket hebben gevonden, dan heb je in ieder geval minder kans op een ongeluk.
Fields
Advertising
Date
2012